Paid Media Manager

Remote; San Francisco (CA); Remote; USD 110,000 - 135,000; Full time

Job summary

Scorpion is seeking a Paid Media Manager to lead strategy and hands-on execution across paid media for our B2B programs. You will own budgets, bidding, audiences, and measurement to drive pipeline and revenue.

You will collaborate with Demand Generation, Product Marketing, ABM, and other teams, applying data-driven insights to optimize campaigns across Google, LinkedIn, Meta, TikTok, Display, and emerging channels.

Qualifications

• 5+ years of paid media or digital advertising experience.
• Experience managing B2B Paid Search at scale.
• Experience with multiple channels (LinkedIn, Meta, TikTok, Display, CTV).
• Ability to tie paid media to pipeline and revenue.

Responsibilities

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other channels.
• Allocate and manage a substantial paid media budget based on performance and priorities.
• Monitor campaign performance and continuously test creatives and bidding strategies.
• Measure performance against MQLs, opportunities, pipeline, and revenue.
• Build reporting and present insights to marketing leadership.
• Evaluate and pilot emerging advertising opportunities, including AI-driven channels.

Skills

Paid media strategy

Google Ads / Demand Gen

Multichannel marketing

Data analysis

Budget management

Education

Bachelor's degree in Marketing, Advertising, Business, Communications

Tools

GA4

Google Tag Manager

Advertising platform reporting tools

Job description

About Us

Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.

About the Role

Scorpion is looking for a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You’ll manage our paid channel mix with a focus on generating qualified pipeline and revenue.

Paid Search is the largest and most complex part of this role. You’ll lead strategy and hands-on execution across Google Ads, Microsoft Advertising, and Google Demand Gen while also managing Paid Social, Display, CTV, and emerging advertising channels.

This is a hands-on individual contributor role. You’ll work directly in advertising platforms and performance data, making decisions about budgets, bidding, audiences, campaign structure, testing, and optimization. You’ll also connect paid media performance to MQLs, opportunities, pipeline, and revenue and turn that data into clear insights and recommendations for marketing leadership.

You’ll report to the Senior Director of Demand Generation and partner closely with Demand Generation, Product Marketing, Vertical Marketing, SEO, Marketing Operations, and ABM to ensure paid media investments support Scorpion’s broader pipeline and revenue goals.

What Your Success Will Look Like

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization.

• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels.

• Allocate and manage a substantial, multi-vertical paid media budget based on performance, business priorities, and opportunities for growth.

• Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix to improve results.

• Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and return on investment.

• Build reporting and communicate performance, insights, and recommendations to marketing leadership and cross-functional partners.

• Evaluate and pilot emerging advertising opportunities, including AI-driven advertising channels, and scale programs that demonstrate results.

• Manage relationships with advertising platforms, agencies, and other paid media partners.

• Partner across Demand Generation, Product Marketing, Vertical Marketing, ABM, and other marketing teams to align paid media strategy with business priorities.

• Provide direction and quality assurance for campaign builds, trafficking, tracking, and other execution support provided by the Marketing Coordinator.

Who You Are And What You Bring

• Education

  • Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.

• Experience

  • 5+ years of experience in paid media or digital advertising, with significant hands-on experience managing B2B Paid Search.

  • Experience managing Google Ads and Google Demand Gen campaigns at scale.

  • Experience managing paid campaigns across channels such as LinkedIn, Meta, TikTok, Display, and CTV.

  • Experience managing substantial paid media budgets with accountability for performance and ROI.

  • Experience working with advertising platform representatives, agencies, or other external partners.

• Skills

  • Deep knowledge of Paid Search strategy, including campaign structure, bidding, targeting, optimization, and budget allocation.

  • Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools.

  • Strong understanding of B2B buying cycles and how paid media contributes to lead generation, opportunities, pipeline, and revenue.

  • Ability to analyze performance data and turn it into clear insights and actionable recommendations for leadership and cross-functional partners.

  • Ability to evaluate, test, and optimize new advertising platforms and emerging paid media opportunities.

Our Scorpion Values

• Winning Mindset: When our clients win, we win.

• Genuine Care: We only succeed when we are truly invested in our clients and each other.

• Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives.

• Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again.

• Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary range is $110,000 (entry-level) - $135,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.