Senior Paid Media Strategist — Remote ROI Leader

Directive; San Francisco (CA); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Mental health benefits

Gym access

Unlimited PTO

Paid holidays

401(k) with company match

Annual bonus

Job summary

Directive Consulting is seeking a Paid Strategist to lead day-to-day client deliverables and craft custom paid media strategies for B2B SaaS/tech clients. You’ll collaborate with clients and internal teams to drive measurable results across Technology, Industrial, and Services verticals.

This remote-first role offers a base salary of $90,000–$110,000 USD with eligible bonus, plus comprehensive benefits and a focus on analytics, storytelling, and driving ROI through PPC campaigns on Google Ads,

Qualifications

• 3+ years at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social.
• Proficiency with advertising platforms (Google Ads, Facebook/LinkedIn).
• Ability to analyze data in GA/GA4 and Excel for optimization.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Directly support client contacts.
• Weekly coordination with vendors and partners on tasks and quality.
• Drive referrals via client relationships and network.
• Develop quarterly client strategies.
• Create, maintain, and optimize budgets across channels.
• Understand client positioning and value propositions.
• Ensure lead routing is accurate in CRM.
• Execute PPC campaigns on Google, Facebook, LinkedIn.

Skills

Paid search

Paid social

B2B SaaS

Analytics

Google Ads

LinkedIn Ads

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is seeking a Paid Strategist to lead day-to-day client deliverables and craft custom paid media strategies for B2B SaaS/tech clients. You’ll collaborate with clients and internal teams to drive measurable results across Technology, Industrial, and Services verticals.

This remote-first role offers a base salary of $90,000–$110,000 USD with eligible bonus, plus comprehensive benefits and a focus on analytics, storytelling, and driving ROI through PPC campaigns on Google Ads,