Strategic Paid Media Architect — Remote (US/CA/SA)

Blacksmith Agency LLC; Dallas (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media campaigns for a book of B2B and growing-brand clients. You will set targeting, budget calls, and the narrative in client discussions.

You will lead across Google Ads, Meta, LinkedIn, and Microsoft Ads, manage budgets, track conversions, and craft a 90-day roadmap that demonstrates the story behind the numbers on calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Campaign Optimization

Agency Experience

English (US)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media campaigns for a book of B2B and growing-brand clients. You will set targeting, budget calls, and the narrative in client discussions.

You will lead across Google Ads, Meta, LinkedIn, and Microsoft Ads, manage budgets, track conversions, and craft a 90-day roadmap that demonstrates the story behind the numbers on calls.