B2B Paid Media Strategist (Remote)

Blacksmith Agency LLC; Miami (FL); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, the roadmap, and the narrative when clients ask why in live conversations.

You will oversee paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, manage budget allocation and testing, and ensure accurate measurement with GA4 and pixel tracking. A remote role with US client interactions is available.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with measurable results.
• Agency experience managing multiple clients simultaneously.
• Excellent spoken English with US-based clients on live calls.

Responsibilities

• Own paid media for B2B and growing-brand clients across Google, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and creative testing; know when to pause or kill a campaign.
• Ensure reliable conversion tracking and attribution using GA4, Tag Manager, and platform pixels.
• Develop the 90-day and quarterly roadmaps; present the numbers and narrative on client calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, the roadmap, and the narrative when clients ask why in live conversations.

You will oversee paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, manage budget allocation and testing, and ensure accurate measurement with GA4 and pixel tracking. A remote role with US client interactions is available.