Integrated Media Planner

Adelphi Group; New York (NY); On-site; USD 67,000 - 75,000; Full time

Job summary

Ptarmigan Media, a proud part of Omnicom Media Group, is expanding our New York office and seeking an Integrated Planner to drive strategic media programs for financial services clients. You will contribute to integrated media plans, analyze performance, and collaborate with cross-functional teams to deliver client goals.

You will support budgeting, RFPs, and partner coordination while ensuring timely delivery and actionable insights.

Qualifications

• 1.5–2 years of media planning and/or digital buying experience within a media agency.
• Working knowledge of full-funnel, cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Strong analytical skills to evaluate campaign performance and report KPIs.
• Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms.
• Ability to build and maintain positive relationships with internal teams and media partners.
• Clear written, verbal, and presentation skills; highly organized with attention to detail.

Responsibilities

• Support day-to-day planning and stewardship of assigned client business.
• Assist in developing integrated media plan recommendations across tactical and custom activations.
• Analyze campaign performance and develop insights, takeaways, and optimization recommendations.
• Support budget management, flowcharts, and campaign pacing for accuracy and alignment with client objectives.
• Develop RFPs and coordinate with media partners under guidance of senior team members.
• Maintain visibility into active projects across planning, digital, and investment teams.
• Support client communications by responding promptly and professionally to requests.
• Assist with project timelines and coordinate cross-functional inputs to meet deadlines.

Skills

Media planning

Digital buying

Analytical skills

Media tools

Client relations

Communication

Organization

Excel

Tools

Google Analytics

DoubleClick/DFA

Google Data Studio

Prisma

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched knowledge of the financial industry and the B2B2C marketplace, we deliver innovative, highly strategic media solutions for more than 80 global financial services clients.

Our people are our greatest asset. Their expertise, curiosity, and entrepreneurial spirit fuel our culture, strengthen our capabilities, and power the solutions that help our clients grow.

As our New York office continues to expand, we’re seeking a dynamic and forward-thinking Integrated Planner to join our team. This role is ideal for a strategic media professional who is passionate about financial services, thrives in a fast-paced environment, and is eager to make a meaningful impact. We offer a collaborative culture, strong growth opportunities, and the chance to work with some of the most respected brands in financial services.

Responsibilities include:

• Support the day-to-day planning and stewardship of assigned client business
• Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
• Analyze campaign performance and help develop insights, key takeaways, and optimization recommendations
• Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
• Develop RFPs and coordinate with media partners under the guidance of senior team members
• Maintain visibility into active projects across planning, digital, and investment teams
• Support client communications by responding promptly and professionally to requests
• Assist with project timelines and help coordinate cross-functional inputs to meet deadlines

Skills required for this position:

• 1.5–2 years of media planning and/or digital buying experience within a media agency
• Working knowledge of full-funnel, cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
• Strong analytical skills with the ability to evaluate campaign performance and report on KPIs
• Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
• Ability to build and maintain positive working relationships with internal teams and media partners
• Clear written, verbal, and presentation skills
• Highly organized with strong attention to detail and the ability to manage multiple priorities
• Collaborative team player with a desire to learn and grow
• Proficiency in Microsoft Office with expertise in Excel
• Financial Services experience preferred but not required
  

$67,000-$75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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