Strategic Media Lead II - Hybrid & Data-Driven

GEICO; Bethesda (MD); Hybrid; USD 91,000 - 141,000; Full time

Job summary

GEICO in the United States is seeking a Lead II, Media Strategy & Planning to lead cross‑channel media initiatives that drive business results. You will translate briefs into integrated plans across TV, digital, social, OOH, and emerging channels, coordinating with agencies and internal teams to ensure cohesive messaging and on-time delivery.

The role requires strong leadership, strategic thinking, and hands‑on execution, with experience in a conversion‑driven environment such as financial

Qualifications

• Experience in media planning and execution across TV, digital, social, search, and OOH.
• Experience in financial services/insurance marketing or similar.
• Strong communication and stakeholder management skills.
• Experience presenting to senior stakeholders and executives.
• Familiarity with AI tools to speed planning and reporting.

Responsibilities

• Develop integrated media strategies aligned to business goals.
• Coordinate with agency partners and internal teams for cohesive plans.
• Oversee budgets, allocations, and pacing to meet objectives.
• Lead measurement, optimization, and reporting across channels.
• Mentor junior team and ensure timely campaign execution.

Skills

Media planning

Agency management

Budget tracking

Data storytelling

AI tools familiarity

Education

4-year degree

Job description

GEICO in the United States is seeking a Lead II, Media Strategy & Planning to lead cross‑channel media initiatives that drive business results. You will translate briefs into integrated plans across TV, digital, social, OOH, and emerging channels, coordinating with agencies and internal teams to ensure cohesive messaging and on-time delivery.

The role requires strong leadership, strategic thinking, and hands‑on execution, with experience in a conversion‑driven environment such as financial