VP, Social Strategy & Growth

Omnicom Media; New York (NY); On-site; USD 180,000 - 190,000; Full time

Job summary

Omnicom Media is seeking a Vice President of Social Strategy to lead GEICO's integrated social strategy across paid, organic, creator, content, partnerships, and measurement. This senior client-facing role defines operating models, governance, and escalation protocols to drive business impact.

You will work with client, media, creative, analytics, platform, and agency teams to translate insights into action.

Qualifications

• 12+ years of progressive social strategy, integrated marketing, media, or related experience, including senior client management.
• Demonstrated success building integrated social strategies across paid, organic, creator, content, partnerships, and measurement.
• Deep understanding of major social platforms, audience behaviors, creative formats, platform algorithms, creator ecosystems, and emerging technologies.
• Experience leading strategy for a complex, highly visible brand; experience in regulated categories such as insurance or financial services is valued.

Responsibilities

• Create and maintain a unified social strategy that connects paid, organic, creator, and content workstreams.
• Define the role of each platform across the consumer journey and clarify how channels work together.
• Lead the annual social strategic plan and present the master strategy to GEICO leadership.
• Recommend organizational design, roles, reporting lines, and staff models required to execute the strategy.
• Translate marketplace, cultural, consumer, and platform shifts into client-specific implications and actions.
• Deliver recurring trends briefings and establish a cross-channel narrative with action-oriented recommendations.
• Partner with Paid Social to define rules for scaling creator and brand-led assets and investment thresholds.

Skills

Executive presence

Stakeholder influence

Cross-functional leadership

Communication skills

Data-driven decision making

Mentoring teams

Regulatory awareness

Job description

Omnicom Media is seeking a Vice President of Social Strategy to lead GEICO's integrated social strategy across paid, organic, creator, content, partnerships, and measurement. This senior client-facing role defines operating models, governance, and escalation protocols to drive business impact.

You will work with client, media, creative, analytics, platform, and agency teams to translate insights into action.