Hybrid Media Strategy Lead II - Data-Driven Growth

GEICO; New York (NY); Hybrid; USD 91,000 - 141,000; Full time

Job summary

GEICO in New York City is seeking a Lead II, Media Strategy & Planning to own integrated media plans across TV, digital, social, OOH and audio in a hybrid work model.

You will partner with agencies and internal teams to translate briefs into actionable media strategies, oversee budgets and trafficking, and optimize campaigns with performance data. The role requires strong cross-functional communication and comfort using AI tools to accelerate insights.

Qualifications

• 5+ years of media experience, including media agency experience.
• Experience in a conversion-driven service business — financial services, insurance, or banking.
• Ability to translate performance data and agency recommendations into actionable guidance for stakeholders.
• Experience managing agency relationships and budgets.

Responsibilities

• Develop integrated media strategies aligned to business and marketing objectives across TV, digital, social, search, and OOH.
• Coordinate national and local media plans and ensure channel allocations and activations meet campaign objectives.
• Monitor performance, refine strategies, and provide insights for future planning.
• Oversee agency planning process, provide feedback on plans, and manage timelines and deliverables.

Skills

Media strategy

Agency management

Budget tracking

Cross-functional delivery

Communication

AI tools

Education

4-year degree preferred

Tools

Claude

Copilot

Job description

GEICO in New York City is seeking a Lead II, Media Strategy & Planning to own integrated media plans across TV, digital, social, OOH and audio in a hybrid work model.

You will partner with agencies and internal teams to translate briefs into actionable media strategies, oversee budgets and trafficking, and optimize campaigns with performance data. The role requires strong cross-functional communication and comfort using AI tools to accelerate insights.