Lead II, Paid Search — Hybrid, Data-Driven Growth

GEICO; Bethesda (MD); Hybrid; USD 91,000 - 141,000; Full time

Job summary

GEICO is looking for a Lead II, Paid Search to join its performance marketing team. This role drives search campaigns, from keyword research to budget optimization, with a focus on quotes and policy growth.

The department operates on a hybrid model, with offices in Bethesda, MD and Manhattan, NY, offering collaboration across cross-functional teams. The ideal candidate has 4+ years in PPC and digital marketing, strong SA360 and Google Ads expertise, and a data-driven mindset to deliver

Qualifications

• Bachelor’s degree in marketing or related field.
• 4+ years of experience in PPC and digital marketing.
• Expertise in SA360 and Google Ads (AdWords).
• Strong analytical and reporting capabilities.
• Excellent written and verbal communication.

Responsibilities

• Plan and launch paid search campaigns across Google Ads and Microsoft Advertising.
• Conduct keyword research and negative keyword strategies.
• Write and test ad copy and extensions for CTR and conversions.
• Monitor and adjust bids, budgets, and audiences to meet KPIs.
• Provide actionable insights from performance data to stakeholders.
• Collaborate with SEO, analytics, and creative teams to optimize campaigns.

Skills

PPC & Digital Marketing

Performance marketing mindset

Analytical skills

Communication skills

Education

Bachelor’s Degree

Tools

SA360

Google Ads

Job description

GEICO is looking for a Lead II, Paid Search to join its performance marketing team. This role drives search campaigns, from keyword research to budget optimization, with a focus on quotes and policy growth.

The department operates on a hybrid model, with offices in Bethesda, MD and Manhattan, NY, offering collaboration across cross-functional teams. The ideal candidate has 4+ years in PPC and digital marketing, strong SA360 and Google Ads expertise, and a data-driven mindset to deliver