Integrated Media Strategist - Hybrid, Data-Driven

True Media; Columbia Township (MO); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule (3 days in office

Insurance Coverage (medical, dental, –

401(k) with 4% match

Paid holidays

Flexible Time Off

Parental leave

Job summary

True Media in the United States is seeking an Integrated Media Strategist to own the media product across a portfolio of clients. You will oversee research, strategy, and tactical planning for digital and offline channels, collaborating with Account Management and Analytics teams.

You will guide audience research, measurement frameworks, and channel strategy while coordinating with external partners for execution.

Qualifications

• 1–3 years of professional work experience in media planning or related agency experience.
•  
• Strong understanding of media fundamentals including reach/frequency, audience research, plan development, and measurement strategies.

Responsibilities

• Collaborate with Account Management to develop the Media Brief and provide media expertise.
• Lead audience and market research including segmentation, competitive analysis, and campaign performance analysis.
• Develop the Measurement Strategy and align KPIs with client goals across channels.
• Develop Channel Strategy and a full tactical plan for digital and offline media; coordinate with Media Investment.
• Oversee in-market performance and coordinate with external vendor partners for execution.
• Enter media orders into the agency platform with accurate specs and timelines.
• Maintain quality and accountability of all media work products and participate in reviews.
• Track time in the management tool and stay current on agency tools and processes.
• Mentor Associate-level staff and contribute to a collaborative team culture.

Skills

Media planning

Audience research

Plan development

Measurement strategies

Industry research tools

Analytics

Communication

Project management

Organization

Collaboration

Education

Bachelor's degree in advertising/marketing/communications

Tools

Research tools

Finance platforms

Project management software

Job description

True Media in the United States is seeking an Integrated Media Strategist to own the media product across a portfolio of clients. You will oversee research, strategy, and tactical planning for digital and offline channels, collaborating with Account Management and Analytics teams.

You will guide audience research, measurement frameworks, and channel strategy while coordinating with external partners for execution.