Senior Media Strategy Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 107,000 - 146,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking a Senior Media Strategy Lead to manage day-to-day media strategy and planning for a high-profile account, translating executive vision into actionable plans.

You will lead a team across Strategy, Investment, Content, Commerce, Analytics, and Operations, ensuring timely execution, accurate forecasting, and strong client partnerships while embracing AI-driven insights to optimize performance.

Qualifications

• 5+ years of media planning experience.
• 3+ years managing junior staff.
• Agency experience preferred.
• Strong knowledge of cross-channel media, including offline and online planning.
• Ability to translate data into actionable ideas.

Responsibilities

• Translate VP's strategic vision into actionable media plans.
• Lead day-to-day media strategy and planning across campaigns.
• Develop planning objectives and recommendations.
• Coordinate with client insights and performance data to optimize spend.
• Present client-ready recommendations and briefs.

Skills

Media planning

Strategic planning

Team leadership

Cross-channel media

Analytics

Education

BA/BS in Marketing or related field

Tools

Microsoft Suite

Nielsen Suite

Kantar/Vivix

IMS

comScore

Prisma

MRI/GfK

GWI

YouGov

Job description

Publicis Groupe is seeking a Senior Media Strategy Lead to manage day-to-day media strategy and planning for a high-profile account, translating executive vision into actionable plans.

You will lead a team across Strategy, Investment, Content, Commerce, Analytics, and Operations, ensuring timely execution, accurate forecasting, and strong client partnerships while embracing AI-driven insights to optimize performance.