Strategic Media Director

Samsung Electronics; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Wellness Incentives

Job summary

Samsung Electronics America seeks a highly strategic, data-driven Media Director to optimize cross-media programs and drive ROI across all channels. You will lead Paid Media, Performance Marketing, and Measurement teams, shaping global-local media plans and KPI frameworks.

You will partner with xLOBs and global HQ to design pilots, implement AEO/GEO strategies, and ensure alignment with executives and cross-functional teams, delivering measurable impact.

Qualifications

• 12 years of related experience and a Bachelor’s degree, or 10 years and a Master’s degree.
• Hands-on digital marketing experience in high growth B2C environments.
• Experience deploying campaigns across Google PLA, paid social, content marketing, SEO, AEO and GEO, with KPI optimization.

Responsibilities

• Lead, develop and grow a team spanning Paid Media, Performance Marketing and Measurement.
• Drive media strategy, planning and analysis for the Corporate Marketing division.
• Define, design, and drive best-in-class execution of marketing campaigns aligned with business goals.

Skills

Digital marketing leadership

Media strategy

Performance marketing

Analytics and measurement

Team leadership

Education

Bachelor’s degree

Master’s degree

Tools

Google Analytics

AdWords

MMM/MTA

Job description

Samsung Electronics America seeks a highly strategic, data-driven Media Director to optimize cross-media programs and drive ROI across all channels. You will lead Paid Media, Performance Marketing, and Measurement teams, shaping global-local media plans and KPI frameworks.

You will partner with xLOBs and global HQ to design pilots, implement AEO/GEO strategies, and ensure alignment with executives and cross-functional teams, delivering measurable impact.