Director, Paid Media: National & Retail Strategy

Samsung Electronics; Plano (TX); On-site; USD 180,000 - 280,000; Full time

Job summary

Samsung Electronics America is seeking a visionary Director of Paid Media to lead the holistic paid media ecosystem across national, retail, and performance channels. Based in Plano, TX, this role drives integrated strategies to connect Samsung HE to consumers and shoppers and maximize ROAS.

You will lead a team, collaborate with executives, and leverage MMM, MTA, and advanced analytics to optimize media in real time. Travel modestly for partners and cross-functional teams.

Qualifications

• 12+ years of related experience in media management and campaign leadership.
• Experience leading MMM and MTA modeling and analytics.
• Strong cross-functional collaboration and executive communication.

Responsibilities

• Lead the Paid Media team, driving strategy, planning, measurement, and reporting.
• Develop and oversee national, retail, and performance media strategies.
• Collaborate with executives and product teams to align campaigns with launches.
• Leverage MMM, MTA and analytics to maximize ROAS and optimize in real time.

Skills

Media management

Campaign management

MMM

MTA

Communication skills

Data-driven decisions

Education

Bachelor’s degree

Advanced degree (MBA/PhD)

Tools

DV360

CM360

The Trade Desk

Amazon DSP

Retail media networks

Job description

Samsung Electronics America is seeking a visionary Director of Paid Media to lead the holistic paid media ecosystem across national, retail, and performance channels. Based in Plano, TX, this role drives integrated strategies to connect Samsung HE to consumers and shoppers and maximize ROAS.

You will lead a team, collaborate with executives, and leverage MMM, MTA, and advanced analytics to optimize media in real time. Travel modestly for partners and cross-functional teams.