Director, Paid Media

Samsung; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Samsung Electronics America, based in Plano, TX, is seeking a Director of Paid Media to lead a holistic paid media ecosystem across national, retail and performance channels. This onsite role requires strategic vision, cross‑functional collaboration and a focus on ROAS and brand equity.

You will build integrated strategies, manage MMM/MTA analytics, and partner with executive leadership to align media with product launches, promotions and seasonal events. 5% travel is expected.

Qualifications

• 5+ years leading paid media across national and digital channels.
• Experience with MMM, MTA and media analytics.
• Strong collaboration with executive teams and cross-functional partners.

Responsibilities

• Lead the Paid Media team and manage strategy, planning, measurement and reporting.
• Develop integrated national, retail and performance media plans to maximize sales.
• Collaborate with executive leadership and cross-functional teams to align campaigns.
• Leverage MMM/MTA and analytics to maximize ROAS across all channels.
• Oversee media across Linear, TV, Digital, Social, Search, Display, and Retail Media.

Job description

Position Summary

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.

For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

The Samsung Home Entertainment (HE) Division is seeking a visionary, highly strategic and results‑driven Director of Paid Media to lead the holistic paid media ecosystem across national, retail, and performance channels. This leader will build and execute integrated strategies that connect Samsung Home Entertainment to its consumers and shoppers - maximizing efficiency, performance, and brand equity across every stage of the funnel.

This role reports to the Director of GTM & Campaigns, is based in Plano, TX, and follows Samsung's onsite work model, with 5% travel expected to support retail partners, agencies, and cross‑functional teams.

Overall Responsibilities

• Lead the Paid Media team, driving strategy, planning, measurement, and reporting.
• Develop a holistic paid media strategy across National, Retail, and Performance Media to maximize sales nationally, at strategic retail partners, and at Samsung.com.
• Collaborate with Executive Leadership, Integrated Marketing, Product Marketing, Global Marketing and other stakeholders.
• Leverage advanced measurement tools, including Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), and media analytics to maximize incremental ROAS and optimize media in real time.

National Media Responsibilities

Media Strategy and Planning

• Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division's business objectives, national sales goals, and brand health goals.
• Identify and reach target audiences, leveraging first‑party and partner data to optimize campaigns.
• Test innovative approaches to engage consumers and oversee budget allocation across channels.
• Collaborate with the marketing and product teams to ensure paid media campaigns align with product launches, promotions, and seasonal events.

Channel Management

Oversee paid media campaigns across all channels, including traditional Linear, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, Search, and Retail Media (e.g., Amazon Ads, Walmart Connect, Best Buy Ads, etc.).

Stay up to date on emerging media channels and technologies (e.g., AI‑driven media buying, retail media networks, and influencer/creator media) and identify innovative ways to reach our consumers more effectively.

Campaign Planning & Optimization

• Plan and execute national paid media campaigns, ensuring timely delivery and adherence to brand guidelines.
• Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results.
• Design and conduct in‑market tests to identify the most effective campaign elements.

Retail Media Responsibilities

Retail Media Strategy Development

• Develop comprehensive strategy aligning retail media efforts with national and performance media.
• Integrate retail media into holistic media planning, making media budget allocation recommendations to maximize national sales while simultaneously growing all accounts.
• Ensure retail media efforts are synched with in‑store marketing strategies to create a seamless shopping experience.
• Deliver account-specific strategic and executional guidance for each account marketing team to execute to maximize profitable sales at each retailer.

Performance Media Responsibilities

Performance Media Strategy Development

• Develop strategies to maximize qualified traffic and sales on Samsung.com.
• Oversee campaigns across Paid Search (SEM, PMax, PLA, etc.), Social, Display, and affiliate marketing.
• Leverage advanced data capabilities to target high‑propensity audiences and maximize conversion.

Campaign Planning & Optimization

• Optimize campaigns based on performance data.
• Collaborate with Ecomm and Corporate Marketing teams to align on Samsung.com performance targets.
• Continuously test creative, bidding, and audience strategies to identify scalable improvements in efficiency and ROAS.

Media Analytics & Measurement Responsibilities

Regularly report on key paid