Media Director

Samsung; Plano (TX); On-site; USD 150,000 - 230,000; Full time

Job summary

Samsung Electronics America seeks a seasoned marketing leader to guide Paid Media, Performance Marketing and measurement across multiple channels in Plano, TX.

You will design and drive campaigns aligned with business goals, optimize brand visibility with AEO/GEO strategies, and partner with global teams to deliver measurable ROI and innovative media pilots.

Qualifications

• Minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree.

Responsibilities

• Lead, develop and grow a team spanning Paid Media, Performance Marketing and Measurement responsibility, fostering a culture of excellence, collaboration, and data-driven media strategy, planning and execution.
• Drive media strategy, planning and analysis for the Corporate Marketing division.
• Define, design, and drive best-in-class execution of marketing campaigns that are aligned with business goals and objectives.
• Shape the SEA media measurement strategy in partnership with Global and local teams, ensuring all lines of business can maximize their media investment and demonstrate impact through KPI frameworks, attribution, incrementality testing, MMM/MTA and performance insights.
• Establishes a formal and frequent cadence of reporting results through KPI dashboard and bi-monthly live meetings.
• Work with global HQ on designing and executing media pilots, test plans and partnerships.

Skills

Team leadership

Digital marketing

Media planning

AEO

GEO

MMM

Attribution

Data analysis

Budget management

Education

Bachelor's degree

Master's degree

Tools

Google Ads

SEO tools

Web Analytics

Job description

Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.

For nearly five decades, Samsung has been at the front of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Role & Responsibilities

• Lead, develop and grow a team spanning Paid Media, Performance Marketing and Measurement responsibility, fostering a culture of excellence, collaboration, and data-driven media strategy, planning and execution
• Drive media strategy, planning and analysis for the Corporate Marketing division
• Define, design, and drive best-in-class execution of marketing campaigns that are aligned with business goals and objectives
• Shape the SEA media measurement strategy in partnership with Global and local teams, ensuring all lines of business (LOBs) can maximize their media investment and demonstrate impact through consistent KPI frameworks, attribution, incrementality testing, MMM/MTA and performance insights.
• Ensures multiple stakeholder alignment to the strategy including, but not limited to executives and cross-functional teams at SEA and with global HQ
• Develops never-been-done-before media approaches and cutting-edge test and learn campaigns to push the marketing capabilities while driving increased efficiency, effectiveness, and ROI
• Strategize, plan, manage, and continuously improve robust cross-media marketing programs for all lines of business, working with media partners to stay on top of the evolving digital media landscape and run experimentation to learn and improve business outcomes.
• Lead the strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to maximize brand visibility. You will be collaborate with xLOBs (x-Line of Business) for optimizing brand footprint to ensure our assets are accurately cited, answered, and recommended across AI platforms
• Works with the finance team to manage financial control processes from plan proposal to purchase order creation, including managing fluctuation and pacing from a reporting perspective
• Acts as a liaison between the media agency and the Brand and Social teams to ensure an integrated marketing, communications, and channel approach
• Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum, translating media performance and measurement results into clear business and investment recommendations.
• Works with global HQ on designing and executing media pilots, test plans and partnerships

Skills and Qualifications

Minimum Qualifications:

• Minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree
• Experience working in a hands-on digital marketing role coupled with strong experience in high growth B2C environments.
• Extensive hands-on experience in creating digital lead generation campaigns, which includes Google PLA, paid social, content marketing, SEO, AEO and GEO as well as, understands how to optimize campaigns to meet effective KPIs. Experience deploying campaigns, such as writing ads and developing keyword lists on Google AdWords. If you have only used an agency to deploy your campaigns, this is not the right position for you.
• Background partnering with senior executives on growth strategies as well as leading digital marketing teams
• A positive "all-hands-on-deck" attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team and agency partners.
• Strong understanding and proficiency with eCommerce and marketing platforms, as well as media measurement methodologies including attribution, MMM, incrementality and lift studies
• Ability to dissect large amounts of data into clear opportunities for marketing and business.
• Able to pivot strategically based on campaign and channel performance.
• Ability to lead external media agencies