Director of Paid Media: National, Retail and Performance

Samsung Electronics Perú; Plano (TX); On-site; USD 170,000 - 260,000; Full time

Job summary

Samsung Electronics America seeks a Director of Paid Media to lead national, retail, and performance media. The role entails developing integrated strategies, coordinating with executive leadership, and optimizing campaigns across channels with a focus on ROAS and brand equity.

The position is based in Plano, TX, onsite with 5% travel and requires 12+ years of experience in media management and strong leadership abilities.

Qualifications

• 12+ years of related experience with a Bachelor's degree, or 10 years with an advanced degree.
• Expertise in media management, and campaign management.
• Experience with MMM and MTA modelling.
• Strong communication skills and data-driven decision-making.

Responsibilities

• Lead the Paid Media team and drive strategy, planning, measurement, and reporting.
• Develop holistic paid media strategy across National, Retail, and Performance Media.
• Collaborate with Executive Leadership and cross-functional teams to align on objectives.
• Oversee MMM, MTA, and advanced analytics to optimize media and ROAS.
• Manage budgets and relationships with agencies and external vendors.

Skills

Media management

Campaign management

MMM

MTA

Communication

Leadership

Data-driven decisions

Education

Bachelor's degree

MBA or advanced degree

Tools

DV360

CM360

The Trade Desk

Amazon DSP

Retail media networks

Job description

Samsung Electronics America seeks a Director of Paid Media to lead national, retail, and performance media. The role entails developing integrated strategies, coordinating with executive leadership, and optimizing campaigns across channels with a focus on ROAS and brand equity.

The position is based in Plano, TX, onsite with 5% travel and requires 12+ years of experience in media management and strong leadership abilities.