Director of Paid Media: National & Retail Growth

Samsung; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Samsung Electronics America, based in Plano, TX, is seeking a Director of Paid Media to lead a holistic paid media ecosystem across national, retail and performance channels. This onsite role requires strategic vision, cross‑functional collaboration and a focus on ROAS and brand equity.

You will build integrated strategies, manage MMM/MTA analytics, and partner with executive leadership to align media with product launches, promotions and seasonal events. 5% travel is expected.

Qualifications

• 5+ years leading paid media across national and digital channels.
• Experience with MMM, MTA and media analytics.
• Strong collaboration with executive teams and cross-functional partners.

Responsibilities

• Lead the Paid Media team and manage strategy, planning, measurement and reporting.
• Develop integrated national, retail and performance media plans to maximize sales.
• Collaborate with executive leadership and cross-functional teams to align campaigns.
• Leverage MMM/MTA and analytics to maximize ROAS across all channels.
• Oversee media across Linear, TV, Digital, Social, Search, Display, and Retail Media.

Job description

Samsung Electronics America, based in Plano, TX, is seeking a Director of Paid Media to lead a holistic paid media ecosystem across national, retail and performance channels. This onsite role requires strategic vision, cross‑functional collaboration and a focus on ROAS and brand equity.

You will build integrated strategies, manage MMM/MTA analytics, and partner with executive leadership to align media with product launches, promotions and seasonal events. 5% travel is expected.