Director of Media Strategy & Performance

Samsung Electronics America; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical insurance

401(k)Employee Purchase Program

Tuition Assistance

Job summary

Samsung Electronics America is seeking a senior marketing leader to build and guide a team spanning Paid Media, Performance Marketing and Measurement. You will shape media strategy, drive cross-channel campaigns, and partner with Global and local teams to maximize ROI.

The role focuses on defining best-in-class execution, establishing KPI frameworks, and advancing measurement through attribution, MMM, and test-and-learn programs.

Qualifications

• Experience in hands-on digital marketing with high growth B2C environments.
• Proven ability to create digital lead generation campaigns (Google PLA, paid social, content marketing, SEO, AEO, GEO).
• Experience deploying campaigns and writing ads with keyword lists (Google AdWords).
• Experience partnering with senior executives on growth strategies and leading digital marketing teams.

Responsibilities

• Lead and grow a team spanning Paid Media, Performance Marketing and Measurement.
• Define, design, and drive marketing campaigns aligned with business goals.
• Shape the media measurement strategy with KPI frameworks, attribution, and testing.
• Collaborate with global and local teams to maximize ROI across lines of business.

Skills

Digital marketing

Lead generation

Google Ads

SEO

Analytics

Education

Bachelor's degree

Master's degree

Tools

Google Ads

Google Analytics

Job description

Samsung Electronics America is seeking a senior marketing leader to build and guide a team spanning Paid Media, Performance Marketing and Measurement. You will shape media strategy, drive cross-channel campaigns, and partner with Global and local teams to maximize ROI.

The role focuses on defining best-in-class execution, establishing KPI frameworks, and advancing measurement through attribution, MMM, and test-and-learn programs.