Senior Integrated Marketing Leader - Cross-Channel Campaigns

Samsung Electronics America; Plano (TX); On-site; USD 110,000 - 165,000; Full time

Job summary

Samsung Electronics America, Inc. is seeking an experienced Senior Manager of Integrated Marketing to lead high-priority campaigns from strategy through execution. You will align product priorities, consumer insights and brand storytelling across paid, owned and earned channels, driving measurable business impact.

You will partner with Product Management, Brand, Creative, Media and CRM teams, shaping briefs, setting objectives and optimizing performance in a fast-paced, collaborative environment.

Qualifications

• 8+ years of experience in integrated marketing, consumer marketing, brand marketing, campaign strategy, go-to-market planning or a related discipline.
• Proven experience leading complex, multi-channel integrated marketing campaigns from strategy through execution and measurement.
• Ability to translate business objectives and consumer insights into actionable marketing strategies.
• Strong strategic planning, campaign development and project leadership skills.
• Experience across paid, owned and earned channels, including media, digital, social/influencer, CRM, PR, shopper/retail and creative.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority.
• Data-driven decision making using research and analytics to inform marketing decisions and optimize performance.
• Excellent communication, storytelling and executive presentation skills.
• Strong proficiency in PowerPoint and Excel for executive-ready storytelling.
• Strong organizational skills to manage multiple priorities in a fast-paced environment.
• Comfortable operating in ambiguity and creating structure where processes are not yet established.
• Bachelor's degree required; MBA or advanced degree preferred.

Responsibilities

• Lead high-priority integrated campaigns from strategic brief through launch, optimization and post-campaign evaluation.
• Develop comprehensive integrated marketing briefs outlining business challenge, audience, insights, proposition, messaging and channel strategy.
• Ensure campaigns connect paid, owned, earned, retail, channel, social, digital, CRM and other touchpoints.
• Establish campaign architecture and channel roles for a unified customer experience.
• Challenge teams and agencies to develop innovative, culturally relevant ideas and maintain consistency across channels.
• Lead executive reviews and present campaign plans and performance results to senior leadership.

Skills

Integrated marketing

Campaign leadership

Cross-functional leadership

Strategic planning

Data-driven decisions

Executive presentation

Multi-channel marketing

Education

Bachelor's degree

MBA or advanced degree

Tools

PowerPoint

Excel

Job description

Samsung Electronics America, Inc. is seeking an experienced Senior Manager of Integrated Marketing to lead high-priority campaigns from strategy through execution. You will align product priorities, consumer insights and brand storytelling across paid, owned and earned channels, driving measurable business impact.

You will partner with Product Management, Brand, Creative, Media and CRM teams, shaping briefs, setting objectives and optimizing performance in a fast-paced, collaborative environment.