Strategic Marketing Programs Manager

First Citizens Bank; Charlotte (NC); Hybrid; USD 110,000 - 150,000; Full time

Job summary

First Citizens Bank in Charlotte, NC, seeks a highly organized Program Manager, Marketing Delivery to drive planning, orchestration, and execution of cross-channel marketing programs. The role connects marketing strategy, channel teams, and execution partners to align priorities and optimize resources for maximum impact.

The ideal candidate thrives in complexity with a strong operational mindset, balancing rigor with agility to deliver clarity, accountability, and momentum across multiple

Qualifications

• 8+ years of experience in Project management or Program management.
• Experience leading cross-functional teams and coordinating stakeholders.
• Agency and/or financial services experience preferred.

Responsibilities

• Integrated Marketing Strategy & Planning: translate objectives into coordinated channel plans and align business requirements with stakeholders.
• Program Orchestration & Execution: manage end-to-end marketing programs and standardize activation processes.
• Cross-Functional Leadership & Stakeholder Alignment: drive alignment and proactive communication across teams and geographies.
• Risk Management & Operational Excellence: identify risks and bottlenecks, implement mitigation plans.
• Performance Optimization & Continuous Improvement: monitor outcomes with data and derive optimization insights.

Education

Bachelor's Degree

High School Diploma or GED

Job description

First Citizens Bank in Charlotte, NC, seeks a highly organized Program Manager, Marketing Delivery to drive planning, orchestration, and execution of cross-channel marketing programs. The role connects marketing strategy, channel teams, and execution partners to align priorities and optimize resources for maximum impact.

The ideal candidate thrives in complexity with a strong operational mindset, balancing rigor with agility to deliver clarity, accountability, and momentum across multiple