Strategic Marketing Programs Leader

Citigroup Inc.; Charlotte (NC); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k)

Life, Accident & Disability Insurance

Wellness programs

Paid time off

Job summary

Citigroup Inc. in Charlotte, NC is seeking a Program Management Lead Analyst to bridge strategy and execution in USCC Marketing.

You will partner with internal teams to design and implement campaigns, manage budgets, and ensure compliance while driving key performance indicators. The role emphasizes storytelling with performance insights for senior leadership, strong data interpretation, and cross-functional collaboration across marketing, finance, and operations.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Skills

Storytelling

Data interpretation

Cross-functional communication

Education

Bachelor's degree

Master's degree

Job description

Citigroup Inc. in Charlotte, NC is seeking a Program Management Lead Analyst to bridge strategy and execution in USCC Marketing.

You will partner with internal teams to design and implement campaigns, manage budgets, and ensure compliance while driving key performance indicators. The role emphasizes storytelling with performance insights for senior leadership, strong data interpretation, and cross-functional collaboration across marketing, finance, and operations.