Strategic Marketing Manager: Website, SOQs & Proposals

Construction Material Testing; Sparks (NV); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library, and drive campaigns for new markets. You will collaborate with engineers to develop technical content and case material, and shape the content calendar with targeted outreach that converts opportunities into proposals.

The role requires leadership in coordinating timelines, producing precise copy, and ensuring brand consistency across digital and print channels.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious about industry specifics.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC/Construction experience

Website analytics

CRM management

Copywriting & proposals

Tools

CRM software

Job description

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library, and drive campaigns for new markets. You will collaborate with engineers to develop technical content and case material, and shape the content calendar with targeted outreach that converts opportunities into proposals.

The role requires leadership in coordinating timelines, producing precise copy, and ensuring brand consistency across digital and print channels.