Marketing Manager: SEO, Proposals & Content Lead

Construction Material Testing; Paterson (NJ); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Materials Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, and drive content and campaigns across markets. You will collaborate with engineers to craft technical content and case material, and oversee proposals and templates for pursuits.

Expect to manage a content calendar with technical articles, project stories, and targeted outreach.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages for professional services pursuits.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

CRM usage

Copywriting

Proposals

Tools

Website stack

Search analytics

CRM

Job description

Construction Materials Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, and drive content and campaigns across markets. You will collaborate with engineers to craft technical content and case material, and oversee proposals and templates for pursuits.

Expect to manage a content calendar with technical articles, project stories, and targeted outreach.