Marketing Manager: Proposals, SEO & Content Strategy

Construction Material Testing; Fargo (ND); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, oversee the qualifications library, project sheets, resumes, and proposal templates used across pursuits.

You will develop a content calendar with engineers, run campaigns across email, LinkedIn, events and direct outreach, and report results. The role emphasizes measurable outcomes and brand-consistent messaging across all channels.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC/construction experience

Copywriting

Content calendar

Campaign management

Analytics

Tools

CRM

SEO tools

Website stack

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, oversee the qualifications library, project sheets, resumes, and proposal templates used across pursuits.

You will develop a content calendar with engineers, run campaigns across email, LinkedIn, events and direct outreach, and report results. The role emphasizes measurable outcomes and brand-consistent messaging across all channels.