Marketing Manager: SEO, Proposals & Growth Strategy

Construction Material Testing; Dover (NH); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, content calendar, and outreach campaigns. You will collaborate with engineers to generate technical content and case material, while ensuring consistent branding and messaging across all public channels.

The role emphasizes measurable outcomes through proposals and market expansion efforts, with a bonus tied to lead and proposal targets.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

Website stack

Search analytics

CRM

Copywriting

Proposal packages

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, content calendar, and outreach campaigns. You will collaborate with engineers to generate technical content and case material, while ensuring consistent branding and messaging across all public channels.

The role emphasizes measurable outcomes through proposals and market expansion efforts, with a bonus tied to lead and proposal targets.