Marketing Manager — Proposals, SEO & Content

Construction Material Testing; Iowa City (IA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and qualification library, and to drive content, campaigns, and market outreach. You will collaborate with engineers to build technical articles, project stories, and case material, and maintain up-to-date proposals for pursuits.

You will manage calendars, tracking performance, and ensuring on-brand messaging across channels, with a focus on measurable results and growth in new markets.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

SEO & website management

Content writing

Proposal development

Campaign management

Tools

CRM software

Google Analytics

Email marketing tools

LinkedIn advertising

Job description

Construction Material Testing seeks a Marketing Manager to own the website, SEO, and qualification library, and to drive content, campaigns, and market outreach. You will collaborate with engineers to build technical articles, project stories, and case material, and maintain up-to-date proposals for pursuits.

You will manage calendars, tracking performance, and ensuring on-brand messaging across channels, with a focus on measurable results and growth in new markets.