Strategic Marketing Lead, Advisory Services

Withum; Saddle Brook (NJ); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Benefits package

Bonus program

Job summary

Withum is seeking a Marketing Supervisor to develop and manage strategic marketing initiatives for our Advisory services. You will partner with the Advisory Marketing Director and service line leaders to drive integrated, multi-channel campaigns that support growth, brand visibility and client engagement.

You will manage day-to-day marketing efforts, coordinate across channels, and translate offerings into compelling messages.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7+ years of marketing experience in accounting, consulting, professional services or B2B.
• Experience independently managing multi-channel marketing campaigns and coordinating events.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to translate complex service offerings into clear, compelling marketing messages.
• Proficiency with Microsoft Office; familiarity with CRM and marketing automation platforms.
• Experience with demand generation, ABM and targeted B2B campaigns.
• Experience supporting thought leadership and content marketing initiatives, including SEO, GEO, paid media and website content.
• Demonstrated ability to use AI for competitive analysis, research, campaign development.
• Continuous learning mindset with AI/tooling awareness.

Responsibilities

• Managing day-to-day marketing efforts for assigned Advisory service lines.
• Partnering with Marketing Director to develop integrated campaigns across email, digital, social media, content, webinars and events.
• Coordinating campaign execution with internal marketing centers of excellence.
• Managing campaigns from planning through completion including timelines and approvals.
• Leading recurring marketing meetings with service line leaders.
• Translating service offerings and goals into actionable marketing activities.
• Assisting with ABM campaigns in collaboration with Business Development.
• Managing marketing budgets for assigned service lines.
• Coordinating development of thought leadership content and collateral.
• Ensuring brand consistency across materials and channels.
• Planning conferences, sponsorships, webinars and client events.
• Identifying opportunities to increase visibility and engagement.
• Maintaining marketing calendars and tracking tools.
• Reporting on campaign performance and pipeline impact.
• Analyzing results and recommending improvements.
• Supporting CRM and marketing automation needs.

Skills

Multi-channel marketing

ABM campaigns

Content marketing

Project management

Marketing communications

CRM familiarity

AI in marketing

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

Withum is seeking a Marketing Supervisor to develop and manage strategic marketing initiatives for our Advisory services. You will partner with the Advisory Marketing Director and service line leaders to drive integrated, multi-channel campaigns that support growth, brand visibility and client engagement.

You will manage day-to-day marketing efforts, coordinate across channels, and translate offerings into compelling messages.