Strategic Advisory Marketing Lead

Withum; Holmdel Township (NJ); On-site; USD 75,000 - 85,000; Full time

Job summary

Withum in New Jersey is seeking a Marketing Supervisor to develop and manage strategic marketing initiatives for our Advisory services. You will partner with the Advisory Marketing Director and service line leaders to plan integrated campaigns across email, digital, social media, content, webinars and events.

You will translate offerings and business goals into actionable activities, manage budgets, measure performance, and support thought leadership and collateral development with the Marketing

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7+ years of marketing experience, preferably in accounting, consulting, professional services or B2B.
• Experience independently managing multi-channel marketing campaigns and coordinating events.
• Strong organizational and project management skills, with the ability to manage competing priorities, take initiative and follow through on responsibilities.
• Excellent written and verbal communication skills.
• Ability to translate complex service offerings into clear, compelling marketing messages.
• Proficiency with Microsoft Office and familiarity with CRM and marketing automation platforms.
• Experience with demand generation, ABM and targeted B2B campaigns.
• Experience supporting thought leadership and content marketing initiatives, including collaboration on SEO, GEO, paid media and website content.
• Demonstrated ability and willingness to actively use AI for competitive analysis, research, campaign development and other marketing applications.
• A continuous learning mindset with an interest in staying current on emerging AI tools, marketing technologies and best practices.

Responsibilities

• Managing day-to-day marketing efforts for assigned Advisory service lines, ensuring activities align with business priorities and overall marketing strategy.
• Partnering with the Advisory Marketing Director and service line leadership to develop integrated, multi-channel marketing campaigns across email, digital, social media, content marketing, webinars and events.
• Coordinating campaign execution with internal Marketing Centers of Excellence and other Marketing team members.
• Managing campaigns from planning through completion, including timelines, deliverables, approvals and follow-up.
• Leading recurring marketing meetings with service line leaders to discuss priorities, campaign progress, recommendations and next steps.
• Translating service offerings, target audiences and business development goals into actionable marketing activities.
• Supporting targeted marketing initiatives, including ABM campaigns, in collaboration with Business Development and internal Marketing teams.
• Assisting with the management of marketing budgets for assigned service lines.
• Coordinating the development and distribution of thought leadership content, marketing collateral, presentations and case studies in collaboration with internal Marketing Centers of Excellence.
• Ensuring brand consistency and messaging alignment across marketing materials and channels.
• Planning and coordinating marketing activities for conferences, sponsorships, webinars and client engagement events, including promotion, logistics and follow-up.
• Identifying opportunities to increase visibility and engagement through relevant and strategic events.
• Maintaining service line marketing calendars, campaign schedules and campaign management tools.
• Tracking campaign performance metrics and partnering with Marketing Operations to report on marketing effectiveness and pipeline impact.
• Analyzing campaign results to identify opportunities for improvement and recommend future marketing efforts.
• Supporting CRM and marketing automation needs, including email distribution lists, campaign setup and data management.

Skills

Multi-channel marketing

Campaign management

Event coordination

Organizational skills

Written and verbal communication

CRM and marketing automation

ABM and demand generation

Content marketing / thought leadership

AI in marketing

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

CRM platforms

Marketing automation tools

Microsoft Office

Job description

Withum in New Jersey is seeking a Marketing Supervisor to develop and manage strategic marketing initiatives for our Advisory services. You will partner with the Advisory Marketing Director and service line leaders to plan integrated campaigns across email, digital, social media, content, webinars and events.

You will translate offerings and business goals into actionable activities, manage budgets, measure performance, and support thought leadership and collateral development with the Marketing