Strategic Marketing Lead – Advisory Services

WithumSmith+Brown PC; Princeton (NJ); On-site; USD 75,000 - 85,000; Full time

Job summary

WithumSmith+Brown PC is seeking a highly organized Marketing Supervisor to lead advisory marketing initiatives. You will partner with the Advisory Marketing Director and service line leaders to plan and execute integrated, multi-channel campaigns that drive growth, visibility, and client engagement.

You will manage budgets, coordinate events and thought leadership content, and leverage AI tools to optimize campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 7+ years of marketing experience, preferably within accounting, consulting, professional services or B2B organizations.
• Experience independently managing multi-channel marketing campaigns and coordinating events.
• Strong organizational and project management skills, with the ability to manage competing priorities, take initiative and follow through on responsibilities.
• Excellent written and verbal communication skills.
• Ability to translate complex service offerings into clear, compelling marketing messages.
• Proficiency with Microsoft Office and familiarity with CRM and marketing automation platforms.
• Experience with demand generation, account-based marketing (ABM) and targeted B2B campaigns.
• Experience supporting thought leadership and content marketing initiatives, including collaboration on SEO, GEO, paid media and website content.
• Demonstrated ability and willingness to actively use AI for competitive analysis, research, campaign development and other marketing applications.
• A continuous learning mindset with an interest in staying current on emerging AI tools, marketing technologies and best practices.

Responsibilities

• Manage day-to-day marketing efforts for Advisory service lines, aligning activities with business priorities and strategy.
• Develop integrated, multi-channel campaigns across email, digital, social media, content marketing, webinars and events.
• Coordinate campaign execution with Marketing Centers of Excellence and other team members.
• Lead marketing meetings with service line leaders to discuss priorities and progress.
• Translate service offerings and business goals into actionable marketing activities.
• Support ABM campaigns in collaboration with Business Development and internal Marketing teams.
• Assist with managing marketing budgets and resources.
• Coordinate development of thought leadership content, collateral, presentations, and case studies.

Skills

Multi-channel campaigns

Project management

Verbal communication

Written communication

CRM familiarity

Marketing automation

B2B marketing

AI for marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Microsoft Office

CRM platforms

Marketing automation

Job description

WithumSmith+Brown PC is seeking a highly organized Marketing Supervisor to lead advisory marketing initiatives. You will partner with the Advisory Marketing Director and service line leaders to plan and execute integrated, multi-channel campaigns that drive growth, visibility, and client engagement.

You will manage budgets, coordinate events and thought leadership content, and leverage AI tools to optimize campaign performance.