Advisory Marketing Lead — Growth & Campaigns

Withum; Orlando (FL); On-site; USD 75,000 - 85,000; Full time

Job summary

Withum is seeking a Marketing Supervisor to oversee strategic marketing initiatives for Advisory services. You'll partner with the Advisory Marketing Director, service lines and the Marketing team to plan integrated campaigns that drive growth and client engagement.

You'll manage campaigns end-to-end, coordinate events, and translate business goals into actionable activities while ensuring brand consistency and pipeline impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7+ years of marketing experience within accounting, consulting, professional services, or B2B.
• Experience managing multi-channel marketing campaigns and coordinating events.
• Strong organization and project management skills.
• Excellent written and verbal communication skills.
• Ability to translate complex service offerings into clear messages.
• Proficiency with CRM and marketing automation platforms.
• Experience with demand generation and ABM campaigns.
• Experience supporting thought leadership and content marketing initiatives.
• Demonstrated ability to use AI for marketing analyses and campaign development.

Responsibilities

• Manage day-to-day marketing efforts for assigned Advisory service lines.
• Develop integrated, multi-channel marketing campaigns across email, digital, social media, content marketing, webinars and events.
• Coordinate campaign execution with internal Marketing Centers of Excellence and other Marketing team members.
• Manage campaigns from planning through completion, including timelines, deliverables, approvals and follow-up.
• Lead recurring marketing meetings with service line leaders to discuss priorities, campaign progress, recommendations and next steps.
• Translate service offerings, target audiences and business development goals into actionable marketing activities.
• Support ABM campaigns in collaboration with Business Development and internal teams.
• Assist with management of marketing budgets for assigned service lines.
• Coordinate development and distribution of thought leadership content, marketing collateral, presentations and case studies.
• Ensure brand consistency and messaging across materials and channels.
• Plan and coordinate marketing activities for conferences, sponsorships, webinars and client events.
• Identify opportunities to increase visibility and engagement through events.
• Maintain service line calendars, campaign schedules and tools.
• Track campaign performance and report on marketing effectiveness and pipeline impact.
• Analyze results and propose improvements.
• Support CRM and marketing automation needs.

Skills

Multi-channel marketing

Project management

Content marketing

ABM campaigns

Marketing automation

CRM familiarity

SEO knowledge

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

CRM platforms

Marketing automation tools

Email marketing platforms

Analytics tools

Job description

Withum is seeking a Marketing Supervisor to oversee strategic marketing initiatives for Advisory services. You'll partner with the Advisory Marketing Director, service lines and the Marketing team to plan integrated campaigns that drive growth and client engagement.

You'll manage campaigns end-to-end, coordinate events, and translate business goals into actionable activities while ensuring brand consistency and pipeline impact.