Strategic Marketing & Enrollment Manager

UAH College of Business; Alabama; On-site; USD 50,000 - 59,000; Full time

Job summary

UAH College of Business seeks a Manager of Marketing & Enrollment Strategy to develop and implement strategic marketing and communications to recruit students, enhance brand and reputation, and engage internal and external constituents across the college.

The role involves leading campaigns, managing branding across channels, coordinating with Admissions, and training departments on communication plans to drive applications and enrollment.

Qualifications

• Bachelor's degree or an equivalent combination of education and years of experience.
• 1-3 years of full-time relevant work in higher education marketing/communications preferred.
• Solid computing skills including Microsoft Office Suite.

Responsibilities

• Develop and implement a college marketing strategy to enhance brand locally and nationally.
• Analyze data to identify enrollment growth opportunities and craft strategies to meet goals.
• Create marketing campaigns across mediums and evaluate ROI metrics.
• Manage branding, digital assets, website, social media, email and print publications for the college.
• Prepare recruitment materials and newsletters for internal and external audiences.
• Collaborate with Admissions and Marketing offices to align program materials and communications.

Skills

Interpersonal communication

Verbal communication

Written communication

Education

Bachelor's degree or equivalent

Bachelor's or Master's in marketing/communications

Tools

Microsoft Office Suite

Job description

UAH College of Business seeks a Manager of Marketing & Enrollment Strategy to develop and implement strategic marketing and communications to recruit students, enhance brand and reputation, and engage internal and external constituents across the college.

The role involves leading campaigns, managing branding across channels, coordinating with Admissions, and training departments on communication plans to drive applications and enrollment.