Enrollment Marketing Manager, CRM & Digital Campaigns

University of Alabama at Birmingham; University (FL); Vor Ort; USD 55.000 - 90.000; Vollzeit

Zusammenfassung

The University of Alabama at Birmingham is seeking a Marketing Manager to plan, coordinate, and execute digital recruitment marketing initiatives that support enrollment goals for the UAB School of Public Health. The role manages CRM-based recruitment strategies, digital communications, and campaigns that engage prospective students through the enrollment lifecycle.

Collaborating with multiple departments and central UAB partners, the manager ensures compliant messaging and data-informed

Qualifikationen

• Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or related field is required.
• Four years of related experience is required.
• Experience with digital recruitment marketing and CRM-based communications is preferred.

Aufgaben

• Coordinate prospective student inquiry management and CRM data quality.
• Plan and coordinate digital recruitment campaigns aligned with enrollment goals.
• Create recruitment content for email, websites, social media and other platforms.
• Manage school social media platforms and coordinate messaging.
• Maintain recruitment websites with regular content updates.
• Develop and standardize recruitment marketing workflows and procedures.
• Provide training and ongoing support on recruitment marketing strategies and CRM processes.
• Support events and evaluate marketing performance for continuous improvement.

Kenntnisse

CRM systems

Digital marketing

Social media

Google Analytics

Email marketing

Project management

Content creation

Collaboration

Written communication

Event support

Ausbildung

Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or related field

Tools

Salesforce

Asana

Slack

Marketing automation

Jobbeschreibung

The University of Alabama at Birmingham is seeking a Marketing Manager to plan, coordinate, and execute digital recruitment marketing initiatives that support enrollment goals for the UAB School of Public Health. The role manages CRM-based recruitment strategies, digital communications, and campaigns that engage prospective students through the enrollment lifecycle.

Collaborating with multiple departments and central UAB partners, the manager ensures compliant messaging and data-informed