Enrollment Marketing & Communications Lead (Hybrid)

Texas Southern University; Houston (TX); Hybrid; USD 81,000 - 103,000; Full time

Job summary

Texas Southern University in Houston seeks an Enrollment Management Marketing and Communications Manager to lead the division’s comprehensive marketing and communications strategy.

The role drives student recruitment, enrollment yield, and brand visibility through digital and print channels, campaigns, and whole-system content across Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.

Qualifications

• Extensive knowledge of multi-channel enrollment marketing and branding.
• Experience in data-driven campaigns and CRM workflows for prospective students.
• Ability to translate market research into targeted messages and tactics.
• Proven track record in coordinating marketing across offices and teams.

Responsibilities

• Develop enrollment marketing and communications plans spanning funnel stages.
• Lead digital advertising campaigns and analyze performance metrics.
• Oversee CRM-driven communications and drip campaigns for prospective students.
• Create and manage print and digital recruitment materials and assets.
• Coordinate events and alignment with academic and student services teams.
• Monitor budgets, vendor relations, and brand consistency across channels.
• Provide regular reports and insights to senior leadership.

Skills

Marketing strategy

Digital marketing

Social media management

Content creation

CRM proficiency

Analytics

Project management

Brand management

Multichannel campaigns

Communication

Education

Bachelor’s degree in Marketing/Communications

Master’s degree in Marketing/Communications/Higher Education

Tools

CRM systems

Google Analytics

Adobe Creative Suite

Social media management tools

Job description

Texas Southern University in Houston seeks an Enrollment Management Marketing and Communications Manager to lead the division’s comprehensive marketing and communications strategy.

The role drives student recruitment, enrollment yield, and brand visibility through digital and print channels, campaigns, and whole-system content across Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.