Strategic Enrollment Marketing Manager

Charleston Southern University; North Charleston (SC); On-site; USD 70,000 - 100,000; Full time

Job summary

Charleston Southern University is seeking an Advertising & Marketing Manager to lead enrollment marketing initiatives and advertising operations. You will translate recruitment goals into targeted campaigns, manage paid media, and collaborate with enrollment teams to optimize outcomes.

The role requires 5-7 years in enrollment marketing or higher education marketing, with strong analytics, budgeting, and vendor management skills.

Qualifications

• Bachelor’s degree in marketing, digital media, or related field required.
• Master’s degree preferred.
• Experience in enrollment marketing, brand strategy, campaign management, and analytics is essential.

Responsibilities

• Develop enrollment marketing strategy aligned with university goals.
• Translate priorities into measurable campaigns and channel plans.
• Coordinate paid media across digital, social, search, streaming, print and other channels.
• Manage advertising budget, timelines, and vendor relationships.

Skills

Enrollment marketing

Brand strategy

Campaign management

Marketing analytics

Media buying

Higher education marketing

Education

Bachelor's degree in marketing, digital media, or related field

Master's degree preferred

Tools

WordPress

Adobe Creative Suite

Job description

Charleston Southern University is seeking an Advertising & Marketing Manager to lead enrollment marketing initiatives and advertising operations. You will translate recruitment goals into targeted campaigns, manage paid media, and collaborate with enrollment teams to optimize outcomes.

The role requires 5-7 years in enrollment marketing or higher education marketing, with strong analytics, budgeting, and vendor management skills.