Strategic Marketing Director, Higher Education & Enrollment

The University of West Alabama; Livingston (AL); On-site; USD 90,000 - 150,000; Full time

Job summary

The University of West Alabama is seeking a Director of Marketing to lead the university's marketing function, aligning branding with enrollment, advancement, and engagement priorities. You will shape integrated campaigns, digital engagement, and creative services in collaboration with the Director of Communications.

As a senior marketing leader, you will supervise marketing personnel, web operations, and external partnerships, driving audience-focused strategies that elevate university

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• Minimum of five (5) years of progressively responsible professional experience in marketing, communications, enrollment marketing, advancement marketing, public relations, or a closely-related field.
• Minimum of two (2) years of experience leading projects, teams, programs, vendor relationships, or organizational initiatives.
• Demonstrated experience developing and implementing marketing strategies, campaigns, or audience engagement initiatives.
• Experience collaborating with multiple stakeholders and managing competing priorities in a complex organizational environment.
• Strong written, verbal, and interpersonal communication skills.

Responsibilities

• Develop and implement integrated marketing strategies that support enrollment, advancement, engagement, and visibility.
• Provide leadership for marketing operations, including web content management, digital engagement, and creative services.
• Collaborate with Communications to ensure alignment of messaging, brand standards, and audience engagement.
• Lead planning and execution of marketing campaigns supporting recruitment, fundraising, events, and academic initiatives.
• Oversee primary marketing efforts for Enrollment Management and institutional partnerships.
• Manage external agencies, vendors, and consultants to support enrollment goals and strategy.

Skills

Project leadership

Campaign development

Stakeholder collaboration

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business/Public Relations

Job description

The University of West Alabama is seeking a Director of Marketing to lead the university's marketing function, aligning branding with enrollment, advancement, and engagement priorities. You will shape integrated campaigns, digital engagement, and creative services in collaboration with the Director of Communications.

As a senior marketing leader, you will supervise marketing personnel, web operations, and external partnerships, driving audience-focused strategies that elevate university