Enrollment Marketing Manager - CRM & Digital Campaigns

UAB Medicine; University (FL); On-site; USD 55,000 - 90,000; Full time

Job summary

The University of Alabama at Birmingham is seeking a Marketing Manager to plan, coordinate, and execute digital recruitment marketing initiatives supporting enrollment goals for the School of Public Health. You will manage CRM-based recruitment strategies, digital communications, and campaigns engaging prospective students through the enrollment lifecycle.

Collaborating with academic departments and central UAB partners, you will ensure consistent messaging and regulatory compliance while

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Student Affairs, Public Relations or related field required.
• Experience with digital recruitment marketing and CRM-based strategies is preferred.
• Ability to manage multiple campaigns and coordinate with academic departments.

Responsibilities

• Coordinate prospective student inquiry management, lead routing, and CRM data quality.
• Plan and execute digital recruitment campaigns aligned with enrollment goals and deadlines.
• Create recruitment content for email, websites, presentations, and social media.
• Manage school social media platforms and coordinate with departments.
• Maintain and update recruitment websites to improve user experience.
• Develop and promote recruitment marketing standards and processes.
• Provide training and support on CRM processes and digital guidelines.
• Support events and follow-up workflows for prospective students.
• Perform other duties as assigned.

Skills

Digital marketing tools

Communication

Team collaboration

Project management

CRM systems

Content creation

Analytics

Education

Bachelor's degree in Advertising/Marketing/Communications/Student Affairs/Public Relations or related field

Tools

Salesforce CRM

Asana

Slack

Job description

The University of Alabama at Birmingham is seeking a Marketing Manager to plan, coordinate, and execute digital recruitment marketing initiatives supporting enrollment goals for the School of Public Health. You will manage CRM-based recruitment strategies, digital communications, and campaigns engaging prospective students through the enrollment lifecycle.

Collaborating with academic departments and central UAB partners, you will ensure consistent messaging and regulatory compliance while