Enrollment Growth & Marketing Manager

University of Alabama in Huntsville; Alabama; On-site; USD 50,000 - 59,000; Full time

Job summary

The University of Alabama in Huntsville's College of Education, Sport, and Human Sciences seeks a Manager of Marketing & Enrollment Strategy to develop strategic marketing initiatives to recruit students and strengthen the college's brand.

You will manage branding, digital assets, website, social media, email campaigns, and print materials, collaborate with Admissions, and provide training on communications to departments.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 1–3 years of full-time work in higher education marketing or communications.
• Proficient with Microsoft Office Suite and strong verbal/written communication.

Responsibilities

• Develop and implement strategic marketing and enrollment strategies to recruit students.
• Create marketing campaigns across various mediums and evaluate ROI.
• Manage branding, digital assets, website, social media, email, and print publications.
• Coordinate with Admissions and Marketing to align program materials.
• Advise departments on recruitment materials and communication plans.
• Maintain records of recruitment materials and ensure accuracy.

Skills

Communication

Data analysis

Strategic thinking

Education

Bachelor's degree or equivalent

Bachelor's or Master's in marketing / business / communications

Tools

MS Office

Canva

Photoshop

Microsoft Publisher

CMS

Job description

The University of Alabama in Huntsville's College of Education, Sport, and Human Sciences seeks a Manager of Marketing & Enrollment Strategy to develop strategic marketing initiatives to recruit students and strengthen the college's brand.

You will manage branding, digital assets, website, social media, email campaigns, and print materials, collaborate with Admissions, and provide training on communications to departments.