Manager of Marketing & Enrollment Strategy

University of Alabama in Huntsville; Alabama; On-site; USD 50,000 - 59,000; Full time

Job summary

The University of Alabama in Huntsville's College of Education, Sport, and Human Sciences seeks a Manager of Marketing & Enrollment Strategy to develop strategic marketing initiatives to recruit students and strengthen the college's brand.

You will manage branding, digital assets, website, social media, email campaigns, and print materials, collaborate with Admissions, and provide training on communications to departments.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 1–3 years of full-time work in higher education marketing or communications.
• Proficient with Microsoft Office Suite and strong verbal/written communication.

Responsibilities

• Develop and implement strategic marketing and enrollment strategies to recruit students.
• Create marketing campaigns across various mediums and evaluate ROI.
• Manage branding, digital assets, website, social media, email, and print publications.
• Coordinate with Admissions and Marketing to align program materials.
• Advise departments on recruitment materials and communication plans.
• Maintain records of recruitment materials and ensure accuracy.

Skills

Communication

Data analysis

Strategic thinking

Education

Bachelor's degree or equivalent

Bachelor's or Master's in marketing / business / communications

Tools

MS Office

Canva

Photoshop

Microsoft Publisher

CMS

Job description

Manager of Marketing & Enrollment Strategy

Job no: 504586

Department: College of Education, Sport, and Human Sciences

Work type: Staff Full-time Exempt

Location: Alabama

Categories: Administrative - Professional

Purpose of the Position: The Manager of Marketing & Enrollment Strategy will develop and implement strategic marketing and communications initiatives to help the college recruit students, enhance its brand and reputation, and engage internal and external constituents.

Duties/Responsibilities

Strategic Initiatives

• Develop, maintain, and implement a marketing strategy for the college to enhance its brand image and reputation locally and nationally.
• Perform data analyses to help identify and select enrollment growth opportunities, and assist with development of strategies to meet enrollment goals.
• Develop marketing campaigns across various mediums to build interest in the college and in programs identified as enrollment growth targets. Evaluate ROI metrics for campaigns.

Content Creation & Management

• Manage the branding, digital assets, website, social media, email, and print publications for the college.
• Develop recruitment and event promotional materials for Dean's Office initiatives. Materials may include printed brochures, promotional materials, website design, mailers, and email campaigns.
• Identify stories, write, edit, and assist with designing regular communications for internal and external constituents, particularly the biannual college newsletter.
• Coordinate with the university's Office of Marketing and Communication as needed to ensure compliance with university branding guidelines.
• Coordinate with the Office of Admissions biannually to update program materials and communication plans.
• Coordinate with the university photographer and videographer to update digital content annually.

Leadership & Collaboration

• Advise academic departments on all aspects of strategic marketing and communications, including designing recruitment materials templates, recommending new initiatives, and monitoring departmental execution of existing initiatives.
• Assist departments with the development of communication plans for responding to prospective student contacts to grow the number that result in applications and enrollment.
• Provide training to departmental personnel as needed in areas such as: newsletter development, social media management, basic graphic design, webpage design, recruitment materials design, and university marketing and communications policies and procedures.
• Maintain a record of all college and departmental recruitment materials, and monitor revisions to ensure that all materials remain accurate.

Qualifications

• Bachelor's degree or an equivalent combination of education and years of experience
• 1-3 years of full-time verifiable work experience in a higher education setting or in marketing and communications
• Must have solid computing skills, including Microsoft Office Suite
• Must have excellent interpersonal verbal and written communication skills

Desired Qualifications

• Bachelor's or Master's degree in: marketing, business, communications, or a related field
• Basic graphic design knowledge using Canva, Photoshop, Microsoft Publisher, or comparable software
• Experience with social media account management and website content management

Published Salary (if available): $50,000 - $58,583

Advertised: Oct 29 2026 Central Daylight Time

The University of Alabama in Huntsville is an equal opportunity employer (EOE), including an EOE of protected veterans and individuals with disabilities.