Manager of Marketing & Enrollment Strategy

UAH College of Business; Alabama; On-site; USD 50,000 - 59,000; Full time

Job summary

UAH College of Business seeks a Manager of Marketing & Enrollment Strategy to develop and implement strategic marketing and communications to recruit students, enhance brand and reputation, and engage internal and external constituents across the college.

The role involves leading campaigns, managing branding across channels, coordinating with Admissions, and training departments on communication plans to drive applications and enrollment.

Qualifications

• Bachelor's degree or an equivalent combination of education and years of experience.
• 1-3 years of full-time relevant work in higher education marketing/communications preferred.
• Solid computing skills including Microsoft Office Suite.

Responsibilities

• Develop and implement a college marketing strategy to enhance brand locally and nationally.
• Analyze data to identify enrollment growth opportunities and craft strategies to meet goals.
• Create marketing campaigns across mediums and evaluate ROI metrics.
• Manage branding, digital assets, website, social media, email and print publications for the college.
• Prepare recruitment materials and newsletters for internal and external audiences.
• Collaborate with Admissions and Marketing offices to align program materials and communications.

Skills

Interpersonal communication

Verbal communication

Written communication

Education

Bachelor's degree or equivalent

Bachelor's or Master's in marketing/communications

Tools

Microsoft Office Suite

Job description

Job no: 504586

Department: College of Education, Sport, and Human Sciences

Work type: Staff Full-time Exempt

Location: Alabama

Categories: Administrative - Professional

The Manager of Marketing & Enrollment Strategy will develop and implement strategic marketing and communications initiatives to help the college recruit students, enhance its brand and reputation, and engage internal and external constituents.

Strategic Initiatives

• Develop, maintain, and implement a marketing strategy for the college to enhance its brand image and reputation locally and nationally.
• Perform data analyses to help identify and select enrollment growth opportunities, and assist with development of strategies to meet enrollment goals.
• Develop marketing campaigns across various mediums to build interest in the college and in programs identified as enrollment growth targets. Evaluate ROI metrics for campaigns.

Content Creation & Management

• Manage the branding, digital assets, website, social media, email, and print publications for the college.
• Develop recruitment and event promotional materials for Dean's Office initiatives. Materials may include printed brochures, promotional materials, website design, mailers, and email campaigns.
• Identify stories, write, edit, and assist with designing regular communications for internal and external constituents, particularly the biannual college newsletter.
• Coordinate with the university's Office of Marketing and Communication as needed to ensure compliance with university branding guidelines.
• Coordinate with the Office of Admissions biannually to update program materials and communication plans.
• Coordinate with the university photographer and videographer to update digital content annually.

Leadership & Collaboration

• Advise academic departments on all aspects of strategic marketing and communications, including designing recruitment materials templates, recommending new initiatives, and monitoring departmental execution of existing initiatives.
• Assist departments with the development of communication plans for responding to prospective student contacts to grow the number that result in applications and enrollment.
• Provide training to departmental personnel as needed in areas such as: newsletter development, social media management, basic graphic design, webpage design, recruitment materials design, and university marketing and communications policies and procedures.
• Maintain a record of all college and departmental recruitment materials, and monitor revisions to ensure that all materials remain accurate.

Minimum Requirements

• Bachelor's degree or an equivalent combination of education and years of experience
• 1-3 years of full-time verifiable work experience in a higher education setting or in marketing and communications
• Must have solid computing skills, including Microsoft Office Suite
• Must have excellent interpersonal verbal and written communication skills

Desired Qualifications

• Bachelor's or Master's degree in: marketing, business, communications, or a related field
• Basic graphic design knowledge using Canva, Photoshop, Microsoft Publisher, or comparable software
• Experience with social media account management and website content management

Published Salary (if Available)

$50,000 - $58,583

Advertised

Oct 29 2026 Central Daylight Time