Strategic Marketing Director — Hybrid (Higher Ed)

University of Wisconsin; Oshkosh (WI); Hybrid; USD 95,000 - 116,000; Full time

Benefits offered by this job

Health plans

Vacation and holidays

Parental leave

Pension plan

Job summary

University of Wisconsin Oshkosh is seeking a Marketing Director to lead the university's marketing function and translate priorities into integrated campaigns across creative, digital, social, web, and ads. You will guide brand strategy, supervise staff, and collaborate with academic and admin partners to advance enrollment, reputation, and engagement.

The role requires on-campus presence with potential hybrid remote work after probation. Competitive benefits are offered.

Qualifications

• Five years of progressively responsible marketing experience in integrated marketing communications.
• Experience translating priorities into actionable plans with data-driven evaluation.
• Experience leading teams and managing cross-functional projects.

Responsibilities

• Direct strategic planning and allocate resources to meet the strategic plan.
• Lead marketing campaigns across channels and measure outcomes.
• Analyze trends and performance to drive operational strategies.
• Build and protect brand identity across all marketing efforts.
• Supervise marketing staff and foster accountability and collaboration.

Skills

Strategic planning

Executive communication

Brand management

Digital marketing

Leadership

Education

Bachelor's degree in marketing, communications, advertising, public relations, business, or related field

Job description

University of Wisconsin Oshkosh is seeking a Marketing Director to lead the university's marketing function and translate priorities into integrated campaigns across creative, digital, social, web, and ads. You will guide brand strategy, supervise staff, and collaborate with academic and admin partners to advance enrollment, reputation, and engagement.

The role requires on-campus presence with potential hybrid remote work after probation. Competitive benefits are offered.