Digital Experience & Web Strategy Lead

University of Wisconsin; Oshkosh (WI); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health plans starting at $45 per month

Vacation 176 hours per year

Personal holiday 36 hours and 9 paid U

Job summary

University of Wisconsin Oshkosh is seeking an Associate Director of Digital Experience and Web Strategy. The role leads the university’s website and digital presence, shaping information architecture, content strategy, and ongoing oversight to serve students, faculty, and staff.

The position collaborates with Marketing & Communications, IT, Admissions, and Academic Affairs to guide digital initiatives, accessibility, SEO, and analytics. Hybrid remote work may be available after probation.

Qualifications

• Bachelor's degree or related field required.
• Experience leading complex, content-rich websites and multi-site administration.
• Knowledge of SEO, accessibility standards, and modern web technologies.
• Experience with content management systems and governance.

Responsibilities

• Develops relationships and marketing plans for communicating institutional information.
• Directs marketing projects and production of internal/external publications.
• Leads cross-functional initiatives and manages resources within budget parameters.
• Provides guidance on website strategy, governance, and analytics.

Skills

HTML

CSS

JavaScript

SEO

AEO

Accessibility

Education

Bachelor's degree in web development, digital marketing, information technology, communications, or related field

Tools

WordPress

Divi Builder

Google Analytics 4

Google Search Console

Job description

University of Wisconsin Oshkosh is seeking an Associate Director of Digital Experience and Web Strategy. The role leads the university’s website and digital presence, shaping information architecture, content strategy, and ongoing oversight to serve students, faculty, and staff.

The position collaborates with Marketing & Communications, IT, Admissions, and Academic Affairs to guide digital initiatives, accessibility, SEO, and analytics. Hybrid remote work may be available after probation.