Hybrid Director of Digital Experience & Web Strategy

University of Wisconsin; United States; Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health plans

Vacation time

Parental leave

Retirement benefits

Job summary

The University of Wisconsin–Oshkosh invites applications for an Associate Director of Digital Experience and Web Strategy within the Division of Marketing. This position provides strategic and operational leadership for the university’s website and broader digital experiences, including information architecture, navigation, content strategy, and ongoing website oversight.

Hybrid remote work may be available after a probationary period.

Qualifications

• Bachelor's degree in web development, digital marketing, IT, or related field.
• Ability to work independently and manage competing priorities.
• Experience leading complex, content-rich websites and multi-site administration.
• Experience with CMS governance, analytics tools, and digital publishing workflows.

Responsibilities

• Develops relationships, brand strategies, and marketing plans for communicating institutional information.
• Develops marketing programs and campaigns aligned with strategic marketing objectives.
• Directs marketing projects including design and production of publications.
• Represents the institution at events and conferences.
• Supervises at least 2 FTE and manages hiring, performance, and resource allocations within budget parameters.
• Contributes to budget development and forecasting, and approves resource allocations.

Skills

Strategic leadership

Website governance

Content management

Analytics tools

Cross-functional collaboration

Project management

Independent decision making

Education

Bachelor's degree in web development, digital marketing, IT, communications, or related field

Tools

HTML

CSS

JavaScript

WordPress

Google Analytics 4

Google Search Console

Job description

The University of Wisconsin–Oshkosh invites applications for an Associate Director of Digital Experience and Web Strategy within the Division of Marketing. This position provides strategic and operational leadership for the university’s website and broader digital experiences, including information architecture, navigation, content strategy, and ongoing website oversight.

Hybrid remote work may be available after a probationary period.