Marketing Director, Higher Education Growth & Brand

Universities of Wisconsin; Oshkosh (WI); On-site; USD 95,000 - 116,000; Full time

Benefits offered by this job

Health plans

Vacation 176 hours/year

Personal holiday 36 hours

Sick leave 176 hours (18 months)

Parental leave

Wisconsin retirement system

Job summary

University of Wisconsin Oshkosh seeks a Marketing Director to lead strategic marketing initiatives that advance enrollment, reputation, and brand. You will drive integrated campaigns across creative, digital, social media, web, and advertising, ensuring data-driven decisions and measurable outcomes.

The role requires on-campus presence and collaboration with academic and administrative partners. Hybrid remote work may follow a probation period; starting salary is competitive with benefits.

Qualifications

• Five or more years of progressive marketing experience.
• Experience creating and executing integrated marketing plans across channels.
• Strong executive communication and cross-team collaboration.

Responsibilities

• Directs strategic planning initiatives and sets objectives aligned with the university strategy.
• Leads marketing campaigns across creative, digital, social, web, and advertising.
• Analyzes marketing trends and measures productivity and customer engagement to guide decisions.
• Builds and sustains the division’s brand identity across internal and external audiences.
• Develops comprehensive marketing plans with research-based, market-driven programs and evaluation metrics.
• Oversees 2.0 FTE staff with supervisory authority and performance management.

Skills

5+ years experience

Integrated marketing

Executive communication

Team leadership

Strategic planning

Data-driven decisions

Education

Bachelor’s degree in marketing or related

Job description

University of Wisconsin Oshkosh seeks a Marketing Director to lead strategic marketing initiatives that advance enrollment, reputation, and brand. You will drive integrated campaigns across creative, digital, social media, web, and advertising, ensuring data-driven decisions and measurable outcomes.

The role requires on-campus presence and collaboration with academic and administrative partners. Hybrid remote work may follow a probation period; starting salary is competitive with benefits.