Senior Manager, Digital Experience & Web Strategy

University of Wisconsin–Oshkosh; Oshkosh (WI); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health plans

Vacation hours

Personal holiday

Sick leave

Parental leave

Wisconsin Retirement System

Job summary

University of Wisconsin–Oshkosh is seeking an Associate Director of Digital Experience and Web Strategy to lead the university’s digital presence and website governance. You will guide content strategy, analytics, and accessibility while collaborating with Marketing, IT, Admissions, and academic partners.

The role combines strategic leadership with hands-on oversight of site performance, IA, and ongoing digital transformation efforts to serve students, faculty, staff, alumni, and external

Qualifications

• Bachelor's degree in web development, digital marketing, information technology, communications, or a related field.
• Ability to work independently, manage competing priorities, and provide proactive strategic recommendations.
• Demonstrated experience leading or managing complex, content-rich websites, website development projects, and multi-site administration.
• Experience with content management systems, website architecture, digital publishing workflows, enterprise content strategy, and distributed CMS governance.
• Working knowledge of HTML, CSS, JavaScript, WordPress, WordPress Divi Builder, modern web technologies, Google Analytics 4, Google Search Console, or comparable platforms.
• Knowledge of SEO, AEO and website accessibility standards
• Strong project leadership, problem-solving, communication, and stakeholder management skills, including the demonstrated ability to lead cross-functional initiatives and collaborate across departments
• Demonstrated ability to translate institutional and marketing objectives into practical, measurable digital solutions.

Responsibilities

• Develops relationships, brand strategies, and marketing plans for communicating institutional information.
• Develops marketing programs and campaigns that align with strategic marketing objectives of an institution, unit, and/or program.
• Directs marketing projects, including the design and production of internal and external publications.
• Serves as an institutional representative at various events and conferences, presenting information about the institution's programs and services.
• Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees.
• Contributes to budget development and forecasting, and approves resource allocations within budget parameters.

Skills

Web strategy

Digital marketing

Content governance

Analytics

Education

Bachelor's degree in related field

Tools

WordPress

Divi Builder

Google Analytics 4

Google Search Console

Job description

University of Wisconsin–Oshkosh is seeking an Associate Director of Digital Experience and Web Strategy to lead the university’s digital presence and website governance. You will guide content strategy, analytics, and accessibility while collaborating with Marketing, IT, Admissions, and academic partners.

The role combines strategic leadership with hands-on oversight of site performance, IA, and ongoing digital transformation efforts to serve students, faculty, staff, alumni, and external