Hybrid-Remote Marketing Director, Higher Ed Brand & Growth

Universities of Wisconsin; Oshkosh (WI); Hybrid; USD 89,000 - 121,000; Full time

Benefits offered by this job

Health plans starting at $45 per month

176 hours of vacation per year (pror.)

36 hours of personal holiday

9 legal holidays (pror. for start date

176 Hours of sick leave (first 18 mo)

Parental leave after six months

Wisconsin Retirement System (7.2%)(p)

Job summary

The University of Wisconsin Oshkosh seeks a Marketing Director to lead strategic marketing initiatives across creative, digital, social media, web, and advertising, aligning campaigns with institutional priorities and enrollment goals.

You will supervise marketing staff, translate strategy into programs, and partner with academic and administrative teams; hybrid work may be available after probation, with on-campus presence required.

Qualifications

• Bachelor's degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels, translating priorities into actionable plans, and using data to evaluate effectiveness.
• Demonstrated experience leading teams, supervising staff, or providing significant functional leadership across multidisciplinary teams, including setting priorities and fostering accountability.

Responsibilities

• Directs strategic planning initiatives and establishes objectives to align with the strategic plan.
• Directs marketing campaigns by contributing information, analysis, and strategic thinking.
• Analyzes marketing trends and measurements to implement operational strategies.
• Builds brand identity and awareness across internal and external audiences.
• Develops comprehensive marketing plans with research-based, market-driven programming and evaluation.

Skills

Strategic leadership

Data-driven decision making

Cross-functional collaboration

Executive communication

Team leadership

Education

Bachelor's degree in marketing or related field

Job description

The University of Wisconsin Oshkosh seeks a Marketing Director to lead strategic marketing initiatives across creative, digital, social media, web, and advertising, aligning campaigns with institutional priorities and enrollment goals.

You will supervise marketing staff, translate strategy into programs, and partner with academic and administrative teams; hybrid work may be available after probation, with on-campus presence required.