Hybrid Strategic Marketing Director — Higher Ed

University of Wisconsin–Oshkosh; Oshkosh (WI); Hybrid; USD 95,000 - 116,000; Full time

Benefits offered by this job

Health plans

Vacation time

Personal holiday

Sick leave

Parental leave

Retirement plan

Job summary

University of Wisconsin Oshkosh seeks a Marketing Director to lead the university’s marketing strategy across campaigns, digital channels, and stakeholder engagement. You will translate institutional priorities into actionable plans and report to leadership.

The role requires building a high‑performing team, guiding brand strategy, and ensuring data‑driven decisions while collaborating with academic and administrative partners.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies across multiple channels and using data to evaluate effectiveness.

Responsibilities

• Directs strategic planning initiatives and sets objectives aligning resources with the strategic plan.
• Directs marketing campaigns by contributing information, analysis, and strategic thinking.
• Analyzes marketing trends and measurements to implement operational strategies.
• Builds brand identity and awareness across internal and external audiences.
• Develops comprehensive marketing plans with cost and effectiveness measures.
• Supervises and develops staff, ensuring accountability and collaboration.

Skills

Strategic marketing

Leadership

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Job description

University of Wisconsin Oshkosh seeks a Marketing Director to lead the university’s marketing strategy across campaigns, digital channels, and stakeholder engagement. You will translate institutional priorities into actionable plans and report to leadership.

The role requires building a high‑performing team, guiding brand strategy, and ensuring data‑driven decisions while collaborating with academic and administrative partners.