Strategic Marketing Communications Lead — Social & Content

Caterpillar; Irving (TX); On-site; USD 98,000 - 146,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) savings

Health Savings Account

Flexible Spending Accounts

Employee discounts

Career development

Incentive bonus

Disability benefits

Life insurance

Parental leave

Tuition reimbursement

Job summary

Caterpillar seeks a Marketing Communications Consultant in Irving, TX to support end-to-end marketing campaigns, content creation, and dealer collaboration across regions. The role emphasizes customer-focused storytelling, powerful messaging, and cross-functional teamwork to drive brand and product awareness.

You will lead content calendars, coordinate content days, and oversee promotional emails, social media, and webinars, with travel up to 20% and a strong emphasis on measurable results

Qualifications

• Customer-focused mindset guiding marketing solutions.
• Collaborative approach across diverse teams.
• Creative thinker capable of innovative campaigns.
• Effective communication skills for varied audiences.
• Strong relationship management with clients and vendors.
• Promotional and marketing communications knowledge across channels.

Responsibilities

• Arrange, lead, and facilitate recurring dealer marketing meetings across regions.
• Input to and deliver Electric Power social media strategy; guide content and deliver reporting.
• Create social media materials, briefs, and assets supporting campaigns and dealer needs.
• Arrange and attend content days with internal teams, SMEs, dealers, and partners to capture content.
• Own the full content calendar with proactive planning and timely delivery; secure approvals.
• Lead the review of team blogs for messaging, narrative clarity, and end-to-end promo plans.
• Set up webinar pages and manage internal approvals; oversee promotional emails and post-event data.
• Partner with dealers to arrange regional photography and video shoots; expand media asset library.
• Organize experiential marketing tactics end-to-end with logistics and post-activation follow-through.
• Track performance using analytics and lead-generation tools with clear reporting.

Skills

Customer Focus

Collaborating

Creativity

Effective Communications

Relationship Management

Promotion and Marketing Communications

Job description

Caterpillar seeks a Marketing Communications Consultant in Irving, TX to support end-to-end marketing campaigns, content creation, and dealer collaboration across regions. The role emphasizes customer-focused storytelling, powerful messaging, and cross-functional teamwork to drive brand and product awareness.

You will lead content calendars, coordinate content days, and oversee promotional emails, social media, and webinars, with travel up to 20% and a strong emphasis on measurable results