Digital Marketing & Data Strategy Consultant

Caterpillar Inc; Irving (TX); On-site; USD 113,000 - 169,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) savings plan

Paid time off

Job summary

Caterpillar Inc. is seeking a Digital Marketing Consultant for the Electric Power Division, located in Irving, TX or Peoria, IL.

You will lead the division's digital strategy, own analytics and dashboards, and drive SEO/AEO improvements across digital properties to enhance discoverability and conversion. The role requires collaboration with internal teams, ensuring UX optimization, adherence to SLAs, and provision of insights to leadership.

Qualifications

• Customer-focused approach to solutions and outcomes.
• Strong creative and strategic thinking for campaigns.
• Excellent relationship management with clients, vendors, and peers.
• Technical excellence in digital tools and platforms used in marketing.

Responsibilities

• Lead the division's digital strategy across channels with measurable outcomes.
• Own analytics, dashboards, and reporting with insights for leadership and regional teams.
• Drive SEO and AEO improvements across digital properties and ensure content is discoverable.
• Stay informed on SEO, AEO, GEO and AI-driven search trends and share insights.

Skills

Digital marketing

Customer focus

Creative thinking

Relationship management

Strategic thinking

Technical excellence

Job description

Caterpillar Inc. is seeking a Digital Marketing Consultant for the Electric Power Division, located in Irving, TX or Peoria, IL.

You will lead the division's digital strategy, own analytics and dashboards, and drive SEO/AEO improvements across digital properties to enhance discoverability and conversion. The role requires collaboration with internal teams, ensuring UX optimization, adherence to SLAs, and provision of insights to leadership.