Marketing Tech & Data Strategist

Caterpillar Inc; Irving (TX); On-site; USD 97,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Paid time off (Vacation, Holidays, etc

Tuition Reimbursement

Incentive bonus

Job summary

Caterpillar Inc. is seeking a Program Manager, Enterprise Content Strategy in Irving, TX to lead marketing data initiatives and align business requirements with technology solutions.

You will collaborate across product, engineering, analytics, and marketing to improve digital experiences and enable smarter decision-making. The role focuses on shaping scalable marketing data capabilities, governance, and workflows while partnering with stakeholders to deliver measurable business value in a

Qualifications

• Five or more years of experience in business analysis, marketing technology, digital operations, or a related area.
• Experience translating business needs into requirements, process flows, user stories, and delivery-ready documentation.
• Experience with marketing data ecosystems, customer data flows, integrations, and digital marketing operations.

Responsibilities

• Partner with product owners, engineering and architecture teams to turn business requirements into actionable work items.
• Support marketing data and technology initiatives that improve digital capabilities, strengthen data use, and create measurable business value.
• Define and improve business processes, governance models, and workflows that help teams move faster and work more effectively.
• Create business requirements, features, user stories, process documentation, and supporting materials that enable solution design and delivery.
• Assist in stakeholder communication to clarify priorities, define scope, identify dependencies, and support confident decision-making.
• Work across cross-functional teams to support implementation, issue resolution, change management, communication, and adoption.
• Use data, reporting, and business insights to identify opportunities, support analysis, and shape recommendations.
• Track timelines, risks, dependencies, and deliverables to help keep initiatives on course and moving forward.
• Build strong partnerships across teams and help connect work across the organization to support scalable marketing technology and data solutions.
• Contribute to the ongoing evolution of marketing technology capabilities, customer data processes, and digital business workflows.

Skills

Analytical skills

Communication skills

Cross-functional delivery

Marketing technology

Digital operations

Education

Bachelor's degree in business/marketing/analytics/information systems

Tools

Microsoft 365

Microsoft Project

Azure DevOps

Job description

Caterpillar Inc. is seeking a Program Manager, Enterprise Content Strategy in Irving, TX to lead marketing data initiatives and align business requirements with technology solutions.

You will collaborate across product, engineering, analytics, and marketing to improve digital experiences and enable smarter decision-making. The role focuses on shaping scalable marketing data capabilities, governance, and workflows while partnering with stakeholders to deliver measurable business value in a