Global Marketing Communications Lead: Campaigns & Content

Caterpillar Inc.; Irving (TX); Vor Ort; USD 97.000 - 146.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision benefits

401(k) savings plans

Paid time off (vacation, holidays)

Tuition reimbursement

Employee discounts

Zusammenfassung

Caterpillar Inc. in Irving, TX, is seeking a Marketing Communications Consultant to support campaign execution and content development within the Electric Power Division. You will coordinate dealer meetings, manage social media, and supervise content days with internal teams and partners.

You will lead end-to-end promotional plans, track performance, and deliver insights to leadership while working in-office five days a week in a dynamic marketing environment.

Qualifikationen

• Knowledge of customer needs and satisfaction as primary considerations in decisions.
• Ability to articulate customer value and resolve issues.
• Strong collaboration with diverse teams to reach goals.
• Creative thinking for marketing campaigns and content development.
• Ability to manage relationships with clients, vendors, and peers.
• Familiarity with promotional and marketing communication channels.

Aufgaben

• Arrange, lead, and facilitate dealer marketing meetings across regions.
• Input to Electric Power social media strategy and provide performance insights to leadership.
• Create social media materials, briefs, and assets aligned with product priorities.
• Coordinate content days with internal teams, SMEs, dealers, and partners.
• Manage full content calendar and secure approvals across teams.
• Review blogs to ensure messaging alignment and end-to-end promotional plans.
• Set up webinar pages and manage internal approvals; facilitate emails and post-event reporting.
• Coordinate regional photography and video shoots with dealers to expand asset library.
• Organize experiential marketing tactics end-to-end with logistics and post-activation follow-through.
• Track performance using analytics and lead-generation tools, providing reporting and optimization suggestions.

Kenntnisse

Customer Focus

Effective Communications

Collaborating

Creativity

Relationship Management

Promotion & Marketing Communications

Communication Skills

Jobbeschreibung

Caterpillar Inc. in Irving, TX, is seeking a Marketing Communications Consultant to support campaign execution and content development within the Electric Power Division. You will coordinate dealer meetings, manage social media, and supervise content days with internal teams and partners.

You will lead end-to-end promotional plans, track performance, and deliver insights to leadership while working in-office five days a week in a dynamic marketing environment.